Overview

This document is a conceptual framework for a web buildout around Unplugged Performance's data we've gathered from ads & website performance.

Goal: Make Mobile Checkout The Obvious Action On Site

Detailed Plan For How To Do That

Supporting Research

Priorities in order:

1. Add To Cart absolutely needs to be grabbing peoples emails as soon as possible.
   • [ ] Front Lip & Model S Checkout for exact specs, by June 15, 2020
2. Apple Pay & Google Pay need to get done after that
   • [ ] Let's aim for June 17th at the latest - You shouldn't need to wait for approval, Stripe/Woocommerce are pre-approved just install this plugin and get it up.
   • [x] @Nik Delgado try to get video ads in the scope below up and running around this time too, if not earlier.
3. And then the Model S Body Page needs to be drafted and put live so we can run traffic to it.
   • [ ] June 24th here

Products, Plans, & Designs

Here are the different elements, designed & written completely as workable first drafts to build on the website and make mobile responsive to achieve our goal.

Designs (Check If Implemented)