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Show Notes & Transcript

Sheyda Mehrara

Born & raised in The South to two Persian parents, Sheyda has always felt a little bit of an outsider. She just didn’t recognize and start leveraging it as a superpower until recently. She's learned that her empathy & ability to take a step back to observe rather than react have allowed her to bring a vision to life by pulling together the best team, asking the right questions, and keeping everyone in the loop during the process. She's fascinated by the why, and because of this internal urge to learn, she can tap into what consumers desire. This understanding turns into experiences and content that stick with the audience. Whether it’s through art, styling, social media content creation, PR, onsite activations or community engagement - Sheyda bridges concept to creation.