Imagine if every time your product or service was mentioned, you could turn that into thousands of people learning about your brand, buying your products, and joining your audience.
What if you knew the EXACT campaign setup we used to generate comments like this:
Comments on our ads from this campaign:
And what if we gave you the blueprints to get results exactly like this even if Elon Musk isn’t going to shout you out on the biggest podcast in the world? A great video sales letter can make you famous to your perfect customer, but we’re getting ahead of ourselves…
If you want these kind of results for your brand, you can sign up to learn how right here:
The 7-Day Digital Media Action Plan
I’m going to show you every detail of how we generated $30,000 in online sales from this campaign, and reached nearly a million potential new customers in one weekend with $2500 of ad spend. Oh, and along the way, we generated ~$2,000,000 worth of qualified leads (aka this product’s entire previous year revenue) with contact information, again, in a single weekend.
Hi I’m Steve Moraco, founder of Lander.
Let’s explore how you can use Facebook & Instagram to generate the kinds of interest & conversion levels usually only seen in ultra-targeted intent based marketing, just like you’d see from really specific organic google searches.
So if your Google Adwords ROI is WAY better than Facebook (or you don’t bother with Facebook at all) you’ll finally have a clear view of exactly how to make display advertising (on any platform! FB, IG, Youtube, Snapchat, Pinterest, etc.) work for you on ANY offer, just like you’re a celebrity.
This lets you create that effect where it seems like your customers’ feeds are reading their minds and serving then the products right as they think about them - before they even think to google it. This is useful for any type of business, whether product or service, e-commerce or donor-based, or in person brick and mortar establishments.
What if every time the problem your product solves was mentioned, your customers had a chance to buy your product and solve that problem with 0 friction, in a way that delighted and entertained them?
In this case we’ll be exploring the crazy example of Unplugged Performance & Tesla CEO Elon Musk’s mention of them on the ultra popular Joe Rogan Experience podcast/show on May 7th 2020. I had the chance to run ads for Unplugged that weekend and answer the question: can we reach Joe & Elon’s audiences directly as if we were running a mid-roll advertisement in the show itself?
Let’s find out.
Unplugged Performance makes custom Teslas. Unplugged's target market wants a Tesla and they love custom builds, or they have a Tesla already and they want to make it their own. There are ~1m Teslas out there, owned by ~500k families, and likely ~10m-ish people who want a Tesla enough to actually get one in the next few years given existing pre-orders and more.
We used 1 FB/IG Reach Campaign targeted to people who like both Joe & Elon, and 1 Cold Add To Cart Conversion Campaign with the latter audience automatically generated based on people who clicked on the reach campaign.
Our facebook & instagram ads hit all 400k of the "estimated audience" of people who are both diehard Joe Rogan fans AND diehard Elon Musk Fans, as well as 400k people who are lookalikes of the types of people who clicked on our ads, i.e. they share interests, behaviors, etc.
Total ~1m people reached this weekend, not bad considering 3m views on Joe's podcast by Thursday night, and 10m today.
We not only hit everyone in the estimated audience in 1 weekend, we hit 400k of their lookalikes too. So about 800k total reach, and 4m total impressions as you can see in the numbers below. Each person likely saw all 4 of our ad variations.
This was just a part of a larger campaign that has hit 4m people who are relatively qualified Unplugged Customers in the last few weeks.