Table of contents

• Not To Do List — Things To Avoid (Toggle open this list of things you should not do)

Resources You’ll Need

Instructions

Focus on these 7 to do lists below, 1 week at a time.

Write them on your bathroom mirror or somewhere else visible you will see every day.

Phase 1 — Offer Development

Open Questions:

• [x] Is masterclass trademarked?
• [ ] What adjustments do we want to make to the sales page?
  • [ ] Change Legacy product to a masterclass type product
• [ ] Who is our target market? (Real estate? Nonprofits? Financial planners? Authors? Online educators?)
• [ ] How do we structure the offer / ad to stand out to those people?

Weeks 1-3: Make Offer

Week 4: Test & Refine Offer

If Week 4 doesn’t work the first time, revisit Weeks 1-3, pause existing subscribers, give them a little update on expected fulfillment timeline, and make a list of things you skipped or did not do or made excuses for, and then do Week 4 again. Repeat until 20 paying subscribers.

Phase 2 — Build Systems That Scale

At this point you should be making a consistent $10k/mo from this offer. So let’s begin to build the systems that will help this scale into something that covers payroll.

Week 5 — Begin Ad Tests